Research Article
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Article title
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Abstract
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Keywords
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1. Introduction
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2. Literature review
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2.1. Consumer behaviour in emerging theory and digital practice
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2.2. The Russian music streaming service market
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2.3. The Chinese music streaming service
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3. Methodology
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4. Data analysis
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4.1. Research insights (in-depth interviews)
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4.2. Key results of OLS logistic analysis
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5. Conclusions
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References
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Appendix
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