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  • ContentsContents
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  • Article title
  • Abstract
  • Keywords
  • Introduction
  • 1. Literature review
    • 1.1. Motivating users to make in-aps in mobile games
    • 1.2. Drivers for inn-app purchases by players from China, Indonesia, Taiwan, and India
      • China
      • Indonesia
      • Taiwan
      • India
  • 2. The mobile games industry overview
  • 3. Methodology
  • 4. Data analysis
  • 5. Managerial implications
  • Conclusions
  • References
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