DOI: 10.3897/brics-econ.6.e145277

Authors: Diana Mikhajlenko, Natalia Kononkova

Abstract: This paper examines the sharing economy as an advanced model of interaction between economic agents that helps them mitigate resource constraints and rapidly meet producers’ and consumers’ needs in the face of new challenges. We found the benefits of collaborative consumption, or sharing, to be largely determined by the level of trust in society, development of technological base and adaptation of legal framework to digital transformation of the national economy. Based on the evidence from Russia and Brazil, we classify the factors that determine the sharing economy development and identify effective instruments of regulating sharing relations. The results indicate that regulatory “sandboxes” appear to be most appropriate as they allow participants to test innovations of substantial public importance that lie outside the scope of existing legislative norms.

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DOI: 10.3897/brics-econ.6.e142016

Authors: Marina Latukha, Tatiana Pitubaeva, Daria Khasieva, Anna Kriklivetc, Kaifeng Yan

Abstract: The paper explores the role of external mentoring as a strategic talent attraction tool in the context of talent shortages and describes the ways in which it can help firms to find new candidates, especially among young graduates, at the same time developing its own employees. The authors conducted 21 in-depth interviews with experienced mentors from multinational companies in Russia and one expert interview. Content analysis was used to identify the key themes related to the effectiveness of external mentoring. External mentoring significantly enhances employer branding, knowledge exchange, learning and professional development. The critical components of success are voluntary participation, non-monetary recognition and long-term trust-based relationships between mentors and mentees. The paper also identifies the challenges that external mentoring may encounter and essential criteria for selecting mentors and mentees. The authors conceptualize external mentoring as a novel approach to talent attraction extending beyond internal employee development. The study provides fresh insights into resolving talent shortages and creating external talent pools, thus contributing to talent management and mentoring literature.

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DOI: 10.3897/brics-econ.5.e121606

Authors: Akim M. Rahman, Lavina Maureen Zaman

Abstract: In today’s business-driven world, e-banking service is an important product in financial sectors of many countries and Pakistan is no exception. Many affect the delivery of these services, often unpredictable, factors and are fraught with serious pitfalls including those of psychological nature. The Voluntary Insurance scheme can help the country overcome existing difficulties and move closer to a cashless society, contributing to the growth of the banking sector and safety of the e-banking operations in Pakistan. The new e-banking legal products are expected to gratify consumers, make the banks stronger, and contribute to the overall social development; the proposed Voluntary Insurance is to guarantee their success. The Welfare Analyses have been used for setting the VI prices so that the customers’ efficiency-cost balance could become appealing. Once the policymakers and policy practitioners of Pakistan recognize the importance of the proposed VI product and make the necessary arrangements for its use in the e-banking services market, it may spread from bankers to their customers and thus over the whole economy. The process of life cycle of the VI product will follow the “S-curve” in progression. These developments will become drivers of economic growth and e-services will eventually replace traditional banking.

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DOI: 10.3897/brics-econ.3.e97857

Authors: Ekaterina Buzulukova, Alina Kobets

Abstract: The mobile games industry has become one of the most popular areas of mobile application development over the past five years. In-app purchases (IAP) are extremely valuable for developers/publishers, and they are interested in promoting them to users. However, previous research revealed differences between drivers of IAP for users from various countries. Authors compare drivers of Russian players and other emerging countries users. The design of the study consists of in-depth interviews with Russian users, followed by a quantitative survey that helps to identify the main drivers of in-app purchases. We found differences in the significance and the list of the drivers for Russian players. Cluster analysis allowed us to identify diverse segments with different priorities, so to be successful, game developers should dive into the peculiarities of the behavior of players in a particular country.

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