DOI: 10.3897/brics-econ.6.e136887

Authors: Aleksandr Ivanov

Abstract: This paper concerns Corporate Social Responsibility (CSR) employer branding and its impact on employee attraction and retention, seeking to systematize academic knowledge about their interconnections and links to other important management issues. We made a systematic literature review focusing on empirical papers published in academic journals over the last 10 years, which enabled us to identify the directions of contemporary research, commonly used methodologies and contexts explored. It shows that CSR initiatives are increasingly recognized as a critical dimension of employer branding. Alignment of CSR practices and employer branding strategies is essential for attracting top talent. We also observed a strong link between CSR and employer attractiveness, career development, organizational identification, corporate reputation and person-organization fit, which underscores the multifaceted nature of CSR employer branding. It has been found that CSR researchers predominantly use quantitative methodologies in their studies and tend to explore the firms that work in the IT industry. The paper discusses the current state of CSR employer branding research and outlines possible avenues for future studies.

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DOI: 10.3897/brics-econ.5.e126783

Authors: Lukmon Oderinde, Gbenga Sanusi, Ojo Adelakun, Matthew Agbawn

Abstract: There is a wide consensus about the role of economic policy in attaining macroeconomic goals of high employment, price stability, and rapid economic growth. It is not clear, however, to what extent the monetary instruments can contribute to the development of self-owned enterprises. Monetary policy is one of the major policy tools for promoting business and investment once it is geared towards reducing unemployment. This study aims to assess the effect of monetary policy on self-owned enterprises in a developing economy, such as Nigeria. Based on the modern monetary theory which offers an alternative way of reaching full employment and price stability, the authors employ Toda-Yamamato-Dolado-Lutkepohl causality test to carry out an empirical analysis of the quarterly data for the period between 1991 and 2022. The effects of changes in the broad money and lending rates are similar. A unit broad money-related shock leads to little or no change in self-employment and there is a quick convergence to equilibrium. The paper provides robust empirical evidence revealing the effects of the two key monetary policy variables on self-owned business in a developing economy. For policy purposes it is important to point out that monetary policy does not directly affect self-owned businesses in Nigeria. It is concluded that monetary policy will be more effective in promoting self-owned businesses if there are special funds and lending rates for the small-scale businesses.

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